Francisco Echeverría conference at the IES Puerta Bonita in Madrid
XXI Conference of art, communication and new technologies COMUNICARTE 2018
For 20 years, the IES PUERTA BONITA has been organizing the Art, Communication and New Technologies Conference COMMUNICATE, with the aim of bringing companies and their technologies to students and professionals in the field of visual communication.
On February 1, one of the days of the event took place (which lasted 3 days) and Francisco Echeverría, General Director GTE, was invited to have a lecture about the design of spaces and design as a success factor .
The conference dealt about the brand as the backbone of the image of companies and institutions and their influence on the design of spaces. The brand as a crossing tool of the disciplines of communication, architecture, image, materials and colors creating brand spaces where customers-consumers act in a new cognitive experience.