The brand of a Spanish-Korean business initiative
ILBOC is the result of the Joint Venture between Repsol and the Korean group SK.
The resulting company has put into operation the largest and most modern lubricant base plant in Group III of Europe.
ILBOC relied on GTE for the image project working in a multicultural environment. GTE has developed the naming, creation of the brand and realization of the identity manual, designing the signage of the plant and buildings, clothing, vehicles and interior design of service areas as well as advice throughout the project.