Montemadrid Foundation is committed to the new times proposed the creation ofA new brand of Auctions and jewelry sales.

After an international study of identities and values ​​of auction houses more important in the world it was stated that the date 1702 was the most significant attribute and differentiator. In order to enhance this date, this new brand is created.
Its graphics are modern, simple and blunt with sober and elegant color attributes.