Image creation for Atendo, the free support and assistance service for passengers with disabilities or reduced mobility on trains and at railway stations.

Atendo gave us the opportunity to work on every aspect of their service. As well as designing their brand, we developed their visual identity wherever it could appear, such as uniforms and identifying elements like the attention points inside stations, where the service begins. We designed unique modules which make it possible to provide an appropriate service and comply with the values of the service’s image.

We also worked on the technical and image design of the service’s alert points, where it was vital to consider the many possible different needs of a passenger requiring this service.