It is the fourth largest bank group in Spain, and as such a well-designed brand image is vital. Gabinete Echeverría has worked with Bankia since its launch.
We have worked on the definition of Bankia’s image and created brand handbooks for its branch network since it first launched. We studied and assessed every aspect, from the construction system for the Bankia sign to interior design, to provide a comprehensive visual identity across a network of over 2,000 branches.
To improve perception of the Bankia brand, we unified the commercial and private banking networks with a consistent, coordinated image, working with them on all the variants of their branches, from regular retail banks, Oficina Ágil branches and private banking, to the emerging new models. We also collaborated on special spaces like the Auditorium in their Madrid head office.