Canal de Isabel II
Canal de Isabel II needed an image which would express the full range of its activity in the Madrid region. We created a simple image which clearly shows that water (represented by the colour blue) is the main element, together with the red of the Community of Madrid.
Design of image elements
We designed a consistent visual identity which conveys a strong image in the street through the fleet of vehicles, personnel uniforms, premises, signage, customer service offices, invoices, etc.
As well as designing all the elements of the company’s visual identity, we created handbooks so they can be reproduced wherever needed.